SOCIAL TALENT design studio was established in Adelaide, South Australia in 2018. The members of the brand are not jewelry professionals, but they have a great interest in design. The brand name is Social Talent, because the source of inspiration for jewelry design is fashion bloggers who are active in social media. Designers post photos of bloggers of various fashion styles in the studio to study the bloggers Shoot scenes, outfit combinations, colors, and see how jewelry can be the finishing touch.
Designers want to make colorful jewelry, and want to break through the metal texture, hoping that the jewelry can have the same variety of colors as clothes, and use many materials and processes to interpret the colors and silhouettes of different textures.